#cildo morales #Insertions into Ideological Circuits #coke #coka cola #conceptual #conceptual art
Cildo Meireles, Insertions into Ideological Circuits (Coca Cola Project), 1970
The Coca-Cola Project… explore[s] the notion of circulation and exchange of goods, wealth and information as manifestations of the dominant ideology. For the Coca-Cola Project Meireles removed Coca-Cola bottles from normal circulation and modified them by adding critical political statements, or instructions for turning the bottle into a Molotov cocktail, before returning them to the circuit of exchange. On the bottles, such messages as ‘Yankees Go Home’ are followed by the work’s title and the artist’s statement of purpose: ‘To register informations and critical opinions on bottles and return them to circulation’.










