From FLOWmarketwho hopefully don’t believe their own marketing (see the “about”). Sure, it’s partially about how you package it but what is written about this is full of the same thing as Manzoni’s cans.
This is a can of Merda d’artista
"Anything said about a work of art enters into completion with the art itself." Here are two good examples of what is said about a piece almost ruining the piece: this one written by the artist, this one written by the gallery.
Related, Monster supplies